Ask Nikki: What's the difference between white gold and platinum?

One of the questions that we're asked most frequently is "What's the difference between white gold and platinum?"  This is an excellent question, and one that we enjoy answering.  First, neither is "better" than the other.  It really is a matter of personal preference. 

Gold nuggets

Gold is naturally yellow.  Different elements are combined with gold to create alloys such as white gold, rose gold, and green gold.  The percentage of gold vs. alloy determines what karat the gold is.  For example, 14k gold is 58% gold and 18k gold is 75% gold, thus the difference in price.  White gold is created by adding nickel and copper, and zinc.  White gold is usually finished off with rhodium, which is a liquid suspension of platinum, for a bright white finish and luster.  White gold and platinum are similar in appearance when they are first polished and finished.  White gold is tougher and platinum is harder.  This means that white gold is tougher to scratch and platinum is a little harder.  Over time white gold can react to body chemistry and cleaners which may cause it to have a slight yellow tint.  Because karat gold is less dense than platinum and because you are using a percentage of gold, depending on the karat, a comparable piece of jewelry will be less expensive in gold vs. platinum.  Restoring your gold jewelery  to like-new condition is easy and only requires that the items be polished and rhodiumed.  One concern is that some people may have an allergy to nickel. 

Platinum nuggets and bar

Platinum is more rare and much more dense than gold. If you compare two rings, one in 14k gold and one in platinum, the platinum ring will weight approximately 85% more.  Many people equate this heavier feel with added value much in the same way as a solid and heavy door on a luxury car.   Platinum is a pure metal, which means that is isn't an alloy and it will always retain its pure white color.  Platinum, however, is not as tough as gold and scuffs easily, which forms a matte patina finish.  Some people prefer this patina, which is comparable to a comfortably worn leather jacket.  Platinum is easily polished to restore its bright finish and does not need rhodium. 

Now that you have the facts, the choice is yours and we are always happy to answer your questions!

Spotlight on: Hand Engraving

When we custom design a ring, we do more than just think about whether to use gold or platinum, how many stones to use, and how they should be set.  It's the little details that really finish off a piece of jewelry and make it unique.  Both hand engraving and hand milgraining add a certain look to a ring or pendant, and just ups the "wow" factor.  Here are a few examples:

Hand engraving and milgrain on custom engagement ring

Hand engraving on "stick and bezel" three diamond pendant

Hand engraving on face of custom ring

Ask us about adding hand engraving to a piece that you already own or to one of our custom designs.  We can make your ring or pendant unique, and uniquely yours.